Case Study / MADE51
MADE51 is a global initiative brought to life by UNHCR, the United Nations Refugee Agency, and implemented in partnership with the World Fair Trade Organisation, providing refugees with a sustainable livelihood while also helping to keep cultural traditions alive. MADE51 exists to help refugees harness their traditional skills for their advancement, enabling them to participate in the growing global artisan economy. By modernising traditional skills, building business acumen, partnering with social enterprises, and with retail brands and buyers who can source and support product lines, UNHCR can connect refugee-made artisanal products with international markets.
The artisan sector is worth over $752.2 billion and growing, representing the second-largest source of employment in low- and middle-income countries, where 71% of refugees are hosted. MADE51’s mission goes beyond economic empowerment; it is a celebration and preservation of cultural heritage through the craftsmanship of these talented individuals.
- Conducted in-depth interviews via email and Zoom with different stakeholders, including artisans, UNHCR representatives, and local social enterprise representatives worldwide, to gather personal narratives and insights on the project.
- Crafted narratives highlighting the cultural significance embedded in each artisan’s installation, creating a meaningful story around each craft.
- Designed the newspaper, ensuring thematic consistency and creating a cohesive, aesthetically pleasing presentation.
- Collaborated closely with artisans, incorporating multimedia elements to showcase the skill and dedication behind the handcrafted crafts.
- Distributed over 1500 physical newspapers at the Global Refugee Forum with attendees from prestigious organisations, including the United Nations and its stakeholders.
- Utilised the magazine to create bespoke content for continued use across MADE51’s digital and social channels.
- Developed a social media campaign to amplify and extend the magazine’s reach and engagement beyond the printed format.
- Created interactive multimedia elements, including videos and infographics, for online use.
- Created a digital version of the magazine so it is widely accessible.
Heidi Christ
MADE51 Lead for
United Nations High
Commissioner for Refugees (UNHCR)
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