Aim Agency
Aim Agency
Aim Agency
Case Study / John Quinn

Media pieces in the world’s
most respected publications

To elevate John’s profile, we set out to build a personal brand that would position him as a leading voice in the legal industry.



Through a targeted PR strategy, we amplified his achievements and the firm’s milestones, while establishing him as a credible commentator on top legal issues.

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Top-tier Legal, Business
& Tech media features

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New market
connections

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Countries with premier
press coverage

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Podcast followership, reaching
listeners in 100+ countries

Background

John Quinn, founder and chairman of Quinn Emanuel Urquhart & Sullivan LLP, is widely regarded as one of the world’s top trial lawyers. Under his leadership, the firm has recovered over $80 billion for plaintiffs and secured major defence victories. Frequently named the world’s “most feared” law firm, Quinn Emanuel represents clients including Elon Musk, Google, Sony, Samsung, Citadel, Qualcomm, and SoftBank.

Challenge

The goal was to build John’s personal brand and position him as a thought leader in the legal industry. To enhance his visibility and credibility, we developed a targeted PR strategy highlighting his achievements and the firm’s success, while establishing him as a trusted voice on legal issues.

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Approach

We led a strategic PR campaign built on four key pillars, beginning with targeted media placements in top-tier business, legal, and tech outlets to elevate John’s profile. We then developed thought leadership through authored articles, media interviews, and expert commentary on legal trends and AI regulation. To increase visibility, we secured speaking opportunities at major industry events, placing him on keynote stages and expert panels. Finally, we ensured consistent messaging that aligned his public voice with the firm’s reputation and perspective.

Result

Through targeted outreach and strategic positioning, we secured high-impact media coverage and global visibility for John, strengthening his personal brand and positioning him as a trusted thought leader.

John B Quinn on BBC
John B Quinn orange headshot

“Aim is the first agency in my career that I can rely on to deliver quality PR over and over again.”

John Quinn

Executive Chairman & Founding Partner,
Quinn Emanuel Urquhart & Sullivan LLP

Our Success Stories

"Working with Aim Agency has been transformative. They built my personal brand with precision and purpose, and that strategic visibility has directly fueled business growth."

John Quinn
Quinn Emanuel Urquhart & Sullivan LLP

"Under a tight deadline, Mia skillfully led the project, efficiently organizing her team to swiftly gather a wide range of content, craft articles in various styles, design an appealing layout, and secure the necessary suppliers—all while demonstrating exceptional interpersonal skills and finesse."

Heidi Christ
MADE51 Lead for UNHCR

"Aim Agency fully understood our brief and knew exactly when to push back, providing the guidance we needed. I’m very glad we followed their strategic communications advice on how to present and market our company. Thanks to their work, doors have been continuously opening for Rasmussen Samlingene. Their impact has more than justified the investment."

Per Gunnar Strømberg Rasmussen
Strømberg Group

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Aim Agency
Case Study

John Quinn