Daniela
Cárdenas

Daniela Cardenas

Strategy Lead

Dany is responsible for achieving Aim’s global reach and impact through online advertising, Google Ads, data analysis, and strategic marketing initiatives. With over a decade of experience in the conservation, travel, culture, and sustainability sectors, she is a seasoned content creator and social media strategist.

 

She has led successful campaigns across Europe, Latin America, and the US, both for agencies and direct clients. Her project management skills encompass team building, fostering collaboration, and maximizing individual strengths.

 

She is proficient in the latest conversion funnel strategies, customer journey mapping, and segmentation techniques. She leverages tools such as Salesforce, Semrush, Google Analytics, and Hubspot to optimize campaign effectiveness and enhance data-driven decision-making.

Email: dany@aim-agency.com