Case Study / INTSA
INTSA is a Norwegian maritime safety company specialising in training, consulting, and life-saving technology. Founded by former seafarers, police officers, and military personnel, the business was built around a single purpose: protecting lives at sea.
At the centre of INTSA’s innovation is ProEye DTR®, an autonomous man-overboard detection and rescue system using advanced sensor and drone technology. Designed “by seafarers, for seafarers,” the system addresses a long-standing failure in maritime safety, where rescue operations still often rely on manual detection and basic lifebuoys.
Despite the strength of its technology and mission, INTSA entered 2025 with no established digital presence, limited media exposure, and minimal visibility outside its immediate network.
With just five weeks before Seatrade Cruise Global in Miami, INTSA needed to establish a digital presence from the ground up while quickly building credibility with cruise lines, yacht operators and regulators. At the same time, the business had to generate meaningful visibility ahead of and during the event, ensuring that attention translated into high-quality commercial and strategic conversations rather than surface-level awareness.
We delivered a fast and focused communications programme built for authority and impact in four key areas:
Brand & Digital Foundations
- Launched and optimised LinkedIn and Facebook channels.
- Refreshed brand visuals for digital use.
- Built a content strategy aligned to Seatrade priorities.
Targeted Social & Community Engagement
- Daily engagement with Seatrade and key maritime stakeholders.
- Participation in over 18 industry groups.
- LinkedIn and Facebook campaigns targeting cruise, marine and safety sectors.
Media Relations & Press Strategy
- Press release distributed to 300+ global outlets.
- Targeted outreach across maritime, cruise and technology media.
- Interviews and Q&A opportunities with leading trade publications.
Strategic Introductions & Business Support
- Guidance on Seatrade matchmaking and outreach.
- High-quality meetings with cruise, yacht and luxury stakeholders.
- Support with follow-up and relationship building post-event.
In five weeks, we transformed INTSA’s market presence and commercial visibility.
Digital Performance
- Facebook: 15,100 page views, 3,311 users reached, 259 new followers.
- LinkedIn: 29,294 reach, 436 company searches, 211 interactions.
- Strong engagement from cruise, maritime, oil & gas and safety sectors.
Media Coverage
- Coverage secured with Associated Press and Benzinga.
- Interviews and features initiated with Marine Log, Cruise Industry News and TradeWinds.
Commercial Impact
- 18 confirmed meetings with senior cruise and yacht stakeholders.
- New relationships with major cruise brands and operators.
- Increased credibility with regulators and decision-makers.
Outcome
From zero digital footprint to global visibility, Aim Agency enabled INTSA to enter the market with authority, clarity and momentum, turning attention into engagement and engagement into long-term opportunity.
Kjetil Omnes
CEO,
INTSA
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